Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Kristina Zikienė"'
Publikováno v:
Creativity Studies, Vol 17, Iss 1 (2024)
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of sp
Externí odkaz:
https://doaj.org/article/a687b297bce34695be7e98b7db07ef0b
Autor:
Laura Gagiškytė, Kristina Zikienė
Publikováno v:
Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 84, Iss 1, Pp 113-126 (2020)
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2020, Nr. 84, p. 113-126.
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2020, Nr. 84, p. 113-126.
Straipsnyje siekiama nustatyti patirties marketingo dimensijų poveikį miesto gyventojų ir lankytojų lojalumui. Straipsnio teorinėje dalyje pristatomos patirties bei miesto marketingo sampratos, miesto vartotojai ir jų svarba miestui bei išskir
Autor:
Kristina Zikienė, Asta Kyguolienė
Publikováno v:
Vadybos mokslas ir studijos-kaimo verslų ir jų infrastruktūros plėtrai [Management theory and studies for rural business and infrastructure development]. 2021, T. 43, Nr. 3, p. 373-382.
Increasing significance of brand equity encourages to analyse brand equity concept, its dimensions, and their impact on purchase intentions. Understanding why customers are willing to purchase certain food brands can help both retailers, and food pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bcea85132b1aadd8e01900028bf588c4
https://www.lituanistika.lt/content/94702
https://www.lituanistika.lt/content/94702
Autor:
Kristina Zikienė
Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::806d58bb394c79ec9fe7038a20a9ee3d
https://doi.org/10.7220/2538-6778.2021.24
https://doi.org/10.7220/2538-6778.2021.24
Autor:
Levan Kalmakhelidze, Kristina Zikienė
Publikováno v:
Applied Economics: Systematic Research. 10:47-57
The paper presents the determination of types of digital consumers in Lithuania and Georgia and their response to the techniques of online sales promotion. Firstly, readers are introduced with the theoretical classification of digital consumers and o
Autor:
Lina Pilelienė, Kristina Zikienė
Publikováno v:
Research for rural development.
Autor:
Kristina Zikienė, Lina Pilelienė
Publikováno v:
SSRN Electronic Journal.
In recent years, farmers’ markets have become one of the most popular places for alimentary shopping. People searching for the alternative and healthier products often choose farmers’ markets instead of shopping centres. However, farmers’ marke
Autor:
Vaida Brazinskaitė, Kristina Zikienė
Publikováno v:
Management of Organizations: Systematic Research. 63:113-124
The paper presents the analysis of impact of personal charakteristics on customer loyalty formation. Readers are introduced with the theoretical attitude of customer loyalty, the factors, affecting customer loyalty; the main attention giving to the f