Výsledky vyhledávání - "Kristina Marie Harrison"

What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality

Autor: Kristina Marie Harrison, Boonghee Yoo, Shawn Thelen, John Ford

Publikováno v: Journal of Product & Brand Management. 32:59-78

Purpose The purpose of this study is to determine the impact of voters’ personal and societal values on presidential candidate brand personality preference. In addition, the research examines which brand personalities are deemed most and least impo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::da65962f7877fb5e98dac775697b551d
https://doi.org/10.1108/jpbm-08-2021-3606

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