Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Kristiina Herold"'
Publikováno v:
SERVICES MARKETING QUARTERLY. 39(4):261-276
This research explores how word-of-mouth (WOM) changes consumers’ attitudes and choice behavior in a high-involvement service (higher education) context. Hypotheses are tested by means of structura...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46aee89a9e4a43ef972639ee784f4b70
http://juuli.fi/Record/0336646318
http://juuli.fi/Record/0336646318
Publikováno v:
JOURNAL OF BUSINESS RESEARCH. 80:176-187
This study investigates the influence of word-of-mouth (WOM) on consumers' attitudinal ambivalence in the context of higher education decision-making. Construal level theory (CLT) is combined with attitudinal ambivalence literature to generate hypoth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::033e08da6669b0288900d2ffb2fa9c18
http://juuli.fi/Record/0283424117
http://juuli.fi/Record/0283424117
Publikováno v:
Journal of Marketing for Higher Education. 27:59-76
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5d4dfca1278c4203da9e3f9ef313d58
https://doi.org/10.1080/08841241.2016.1213347
https://doi.org/10.1080/08841241.2016.1213347
Publikováno v:
Academy of Management Proceedings. 2018:12041
We report an empirical study of the antecedents of business model innovation. Using a survey of manufacturing companies, we examine the top management intentions to explore business model innovatio...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c21edb75b84e8588d9282e98dfdec79d
https://doi.org/10.5465/ambpp.2018.12041abstract
https://doi.org/10.5465/ambpp.2018.12041abstract