Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Kristen Sussman"'
Publikováno v:
International Journal of Advertising. 41:78-100
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. T...
Autor:
Kristen Sussman
Publikováno v:
SSRN Electronic Journal.
To explore the impact of misinformation on social media, this study employed a text analysis process to first identify topics within online rhetoric and emotion toward misinformation on Facebook. Then, emotion and advertising behavioral measures were
Publikováno v:
SSRN Electronic Journal.
Social media platforms like Twitter and Facebook have emerged as new channels for advertising that enable customer targeting based on demographics, interests, and user behavior. Spillover within a social network plays a crucial role in social media m