Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Krist R"'
Publikováno v:
Journal of Consumer Marketing, 2021, Vol. 38, Issue 2, pp. 201-210.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2019-3159
Publikováno v:
In Journal of Retailing and Consumer Services January 2021 58
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 7, pp. 664-672.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-10-2016-1985
Publikováno v:
In Journal of Business Research December 2014 67(12):2657-2665
Autor:
Barbara Ross Wooldridge, Kyung-Ah Byun, Zhi (Kacie) Pei, JungHwa (Jenny) Hong, Krist R. Swimberghe
Publikováno v:
Marketing Education Review. 31:340-351
Publikováno v:
Journal of Business Research. 128:290-302
The current study examines the influence of value congruence on the relationship between materialism and well-being in the context of adolescent materialism in the family environment. The study proposes a theoretical foundation of person-environment
Publikováno v:
Journal of Business Ethics, 2011 Sep 01. 102(4), 581-598.
Externí odkaz:
https://www.jstor.org/stable/41475965
Publikováno v:
Journal of Business Research. 82:171-178
As the affluent baby-boomer segment rapidly approaches retirement, marketers are becoming more aware of elderly consumers. Carlson, Suter, and Brown (2008) recently introduced the psychological sense of brand community (PSBC) construct. This research
The effect of CEO tenure on external vs. internal CSR: The moderating effect of visibility and slack
Publikováno v:
Academy of Management Proceedings. 2021:11046
Building on the literature on stakeholder theory, upper echelons, CEO social capital, and the executive life cycle, we empirically investigate the longitudinal effect of CEO tenure on external and ...
Publikováno v:
Journal of Consumer Marketing. 34:664-672
Purpose The aim of this study is to explore the relationships between actual (ASC) and ideal self-congruence (ISC) and harmonious (HBP) and obsessive brand passion (OBP). Design/methodology/approach Study 1 uses a sample collected via Amazon’s Mech