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Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Findings from three studies demonstrate that consumers’ processing of persuasive messages is related to their motivation to use technologies (also referred to as media, device or platform) on which the persuasive messages are transmitted. A vast bo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fba1c888caf8b968ece174961bb4d5db
https://doi.org/10.1007/978-3-030-42545-6_152
https://doi.org/10.1007/978-3-030-42545-6_152
