Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Krishna Teja Perannagari"'
Publikováno v:
Review of Management Literature ISBN: 9781802623581
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd2ad4247d94c3408105aba846eec30a
https://doi.org/10.1108/s2754-586520220000001003
https://doi.org/10.1108/s2754-586520220000001003
Autor:
Krishna Teja Perannagari, Vineet Gupta
Publikováno v:
Infrastructure Planning and Management in India ISBN: 9789811688362
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b497c5925514ddc2d355b1e6918b8f6
https://doi.org/10.1007/978-981-16-8837-9_11
https://doi.org/10.1007/978-981-16-8837-9_11
Publikováno v:
International Journal of Retail & Distribution Management. 48:18-34
Purpose The purpose of this paper is to examine the impact of augmented reality (AR) on retailing by conducting thematic analysis on variables studied in the existing literature. Design/methodology/approach The data set includes 232 variables studied
Publikováno v:
Journal of Public Affairs. 20