Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Krassimira Yancheva"'
Publikováno v:
Tourism: An International Interdisciplinary Journal
Volume 66
Issue 1
Volume 66
Issue 1
The article reveals in a critical way the current brand identity of tourist destination Bulgaria in terms of its multidimensional aspects. The relevant characteristics of the researched brand identity reflect the compound influence of the destination