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Kozeleková, Kristína
This bachelor thesis deals with the application of peak-end effect in the realm of advertisement. The aim of the thesis is to explain the peak-end effect and to try to observe the rule's effect with regard to commercial advertisement. Consecutively t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::719ddc8b3b16c8bb4911a92a4f9d29a5
http://www.nusl.cz/ntk/nusl-509184
http://www.nusl.cz/ntk/nusl-509184
