Výsledky vyhledávání - "Kowalczuk, Jessica"

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

Autor: Mazurek, Grzegorz, Tkaczyk, Jolanta, Kaplan, Andreas M., Kurasiński, Artur, Blasiak, Kevin, Frąckiewicz, Ewa, Małagocka, Karolina, Mielcarz, Paweł, Osiichuk, Dmytro, Wnuczak, Paweł, Prystupa, Kaja, Starostka, Justyna, Constantinescu, Mihaela, Mróz, Bogdan, Plata-Alf, Dagmara, Przegalińska, Aleksandra K., Zembik, Marta, Hajduk, Grzegorz, Mróz-Gorgoń, Barbara, Szymański, Grzegorz, Monika Ratajczyk, Redondo Hernandez, Wendy, Tomczyk, Przemysław, Sobocińska, Magdalena, Górska, Anna, Kall, Jacek, Kaufmann, Hans Ruediger, Manarioti, Agapi, Przybylska, Wiktoria, Kowalczuk, Jessica, Kucia, Michał, Mącik, Radosław, Wolny, Robert

Publikováno v: BASE-Bielefeld Academic Search Engine

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. ma

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