Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Kovač-Žnideršić Ružica"'
Publikováno v:
Anali Ekonomskog fakulteta u Subotici, Vol 2017, Iss 37, Pp 91-99 (2017)
Children are not "reduced versions" of adults but individuals who appear as consumers forming a special market which is worth the attention. On such a market they perform with their own needs which are unlimited and always present. Almost same motive
Externí odkaz:
https://doaj.org/article/d9e96c6609244dee875ed45fceb03d6a
Publikováno v:
Marketing (Beograd. 1991), Vol 48, Iss 3, Pp 147-154 (2017)
Application of contemporary marketing concepts and methods imposes itself on companies in terms of their survival, growth and development. The current market environment is characterized by pronounced dynamism of changes, which can be primarily obser
Externí odkaz:
https://doaj.org/article/726b19fb0fca4e8692fd49d721822edc
Publikováno v:
Anali Ekonomskog fakulteta u Subotici, Vol 2016, Iss 35, Pp 61-72 (2016)
Loss of consumers represents a growing problem for businesses. The high level of competition in the market, a large number of offered products and services, and information that are available at every step, allow consumers to easily make the decision
Externí odkaz:
https://doaj.org/article/8076908a4111455d98cfe734a70dfc6b
Publikováno v:
Marketing (Beograd. 1991), Vol 47, Iss 3, Pp 181-190 (2016)
The research presented in this paper is based on the behavior of a specific segment of consumers - specific for its psychological as well as economic characteristics - segment of kids (children) as consumers. Therefore, the kids as consumers and thei
Externí odkaz:
https://doaj.org/article/59c4cde77da540ef91328b41829fdc59
Publikováno v:
Ekonomski Anali, Vol 60, Iss 207, Pp 117-133 (2015)
Most market research focuses on business-to-business and business- to-consumer interactions to explain the structure and dynamics of the market. Meanwhile, negligible effort has been invested in researching consumer-to-consumer interaction and its
Externí odkaz:
https://doaj.org/article/b47ed0e50512473694c46dea4738d2c4
Publikováno v:
Ekonomski Pogledi, Vol 16, Iss 4, Pp 15-29 (2014)
The pharmaceutical industry in its development began to use promotion, in order to raise it's production and thus profit on a higher level. To succeed in this, it is actively started to use unethical promotion to influence doctors, but also to influe
Externí odkaz:
https://doaj.org/article/975684a4f4794140b99d5fc670c7f9fa
Publikováno v:
Marketing (Beograd. 1991), Vol 45, Iss 4, Pp 282-289 (2014)
In the conditions of growing competition, retail companies seek to minimize the efforts of consumers in the purchase process. In addition to the affordable price offer, one of the main demands placed upon them refers to the provision of adequate leve
Externí odkaz:
https://doaj.org/article/9822950d2654420c8c98a95daa0bdceb
Autor:
Kovač-Žnideršić Ružica, Marić Dražen
Publikováno v:
Marketing (Beograd. 1991), Vol 44, Iss 1, Pp 29-38 (2013)
Consumerism, human existence, and the current business environment in which companies exist, are characterized by extreme complexity and dynamism, as a result of the simultaneous action of a large number of various factors, different in orientation a
Externí odkaz:
https://doaj.org/article/5101023aa6be42d89fdb0f79cc6081f7
The article presents the results of the research of organic food frequency of consumption (in general), conducted in Serbia in June 2013 (n=300). Respondents were classified into low-frequent organic food consumers’ segment and high-frequent organi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::018d4dca620df194321188caf1c6b7bb
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