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pro vyhledávání: '"Koubayová, Nathalie"'
Autor:
Koubayová, Nathalie
My bachelor thesis describes the concept of celebrity marketing, which is a tactic featuring well-known personalities to offer an endorsement of a product. I will look into the concept of celebrity marketing and describe what are the criteria that a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a3d605ccd9d14e3b5db6f872db1c6077
http://www.nusl.cz/ntk/nusl-464430
http://www.nusl.cz/ntk/nusl-464430