Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Kottika, Efthymia"'
Autor:
Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Painesis, Grigorios, Theodorakis, Ioannis G., Kottika, Efthymia
Publikováno v:
In Journal of Business Research February 2022 139:1240-1254
Autor:
Kottika, Efthymia, Özsomer, Ayşegül, Rydén, Pernille, Theodorakis, Ioannis G., Kaminakis, Kostas, Kottikas, Konstantinos G., Stathakopoulos, Vlasis
Publikováno v:
In Industrial Marketing Management July 2020 88:352-365
Autor:
Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G., Kottika, Efthymia
Publikováno v:
In Journal of Business Research November 2019 104:529-540
Autor:
Rydén, Pernille1 (AUTHOR), Kottika, Efthymia2 (AUTHOR), Hossain, Muhammad3 (AUTHOR), Skare, Vatroslav4 (AUTHOR), Morrison, Alastair M.5 (AUTHOR) alastair@belletourism.com
Publikováno v:
International Journal of Tourism Research. Jan2020, Vol. 22 Issue 1, p108-119. 12p.
This paper challenges the existing assumption that unwanted outcome of a social media shitstorm is caused by customers’ negative outbursts toward the company. Rather it is the company’s responsive actions towards negative social media communicati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::875088c721875be4b764f31bf730199d
https://www.bib.irb.hr/937337
https://www.bib.irb.hr/937337
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2019, Vol. 2019 Issue 1, p1-1. 1p.
Autor:
Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos, Kottika, Efthymia
Publikováno v:
American Marketing Association Global Marketing Special Interest Group Conference 2017
The paper sets out to examine whether the use of frequently employed figures of speech (FOSs) such as metaphors and puns within international advertising contexts grounded in provocation alters consumers’ responses toward such advertising practices
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::cd10c67f5ad5d397dcffc4784f08d57c