Talent or popularity: What drives market value and brand image for human brands?

Autor: Hofmann, Julian, Schnittka, Oliver, Johnen, Marius, Kottemann, Pascal

Publikováno v: In Journal of Business Research January 2021 124:748-758

Investigating feedback effects in the field of brand extension using brand concept maps

Autor: Kottemann, Pascal, Plumeyer, Anja, Decker, Reinhold

Publikováno v: Baltic Journal of Management, 2017, Vol. 13, Issue 1, pp. 41-64.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/BJM-02-2017-0031

Talent or popularity?:An empirical analysis of the determinants of the brand image of human brands through the example of professional football players

Autor: Hofmann, Julian, Kottemann, Pascal, Schnittka, Oliver, Johnen, Marius

Publikováno v: Hofmann, J, Kottemann, P, Schnittka, O & Johnen, M 2018, Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players . in People Making Marketing : Proceedings of the 47th Annual Conference of the European Marketing Academy . European Marketing Academy, 47th Annual Conference of the European Marketing Academy, Glasgow, United Kingdom, 29/05/2018 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3062::a4ec8bf0fc6e831a35dec85bae050888
https://portal.findresearcher.sdu.dk/da/publications/b6151aff-c759-444e-807d-21ff19370e36

Essays on Brand Image Effects in Marketing

Autor: Kottemann, Pascal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2294::5f40c89aed4e9beafef3417c16c0a792
https://pub.uni-bielefeld.de/record/2914591

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