Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Kotaro Iyanaga"'
Publikováno v:
SN Business & Economics. 3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aaa82b8c3b916f736a77f53d515e40df
https://doi.org/10.1007/s43546-023-00439-y
https://doi.org/10.1007/s43546-023-00439-y
Autor:
Shinichi Yamaguchi, Hidetaka Oshima, Naho Kobayashi, Hiroaki Saso, Kotaro Iyanaga, Kazuhiro Ohashi, Yutaka Ogasawara
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ba6c2d59941e75eb258e9fdc1d36dd1
https://doi.org/10.2139/ssrn.4075727
https://doi.org/10.2139/ssrn.4075727
Publikováno v:
The Review of Socionetwork Strategies. 12:167-181
In this study, we carry out an empirical analysis on how electronic word-of-mouth (hereinafter “e-WOM”) marketing on e-WOM websites and electronic-commerce websites on the Internet boosts consumption on a macro-level. In our analysis, we conduct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::737a87cfd531366565a2cace12aea08e
https://doi.org/10.1007/s12626-018-0027-4
https://doi.org/10.1007/s12626-018-0027-4
Publikováno v:
The Review of Socionetwork Strategies. 11:95-110
In this paper, we discuss the substitution effects between mobile games and console games. We estimate such effects by a fixed-effect regression with instrumental variables using panel data of about 100,000 observations. The results showed that the s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f1983ea177e015c019bc4e2ef30f418
https://doi.org/10.1007/s12626-017-0014-1
https://doi.org/10.1007/s12626-017-0014-1