Zobrazeno 1 - 10
of 98
pro vyhledávání: '"Kostić-Stanković Milica"'
Publikováno v:
Marketing (Beograd. 1991), Vol 54, Iss 3, Pp 169-176 (2023)
The expansion of social media has led to the need for defining a theoretical framework for the application of marketing analytics and data management in the context of digitalization, which would contribute to the decision-making process in marketing
Externí odkaz:
https://doaj.org/article/94798c488fd14cd8a75e2224307aec90
Publikováno v:
Industrija, Vol 49, Iss 1, Pp 93-110 (2021)
Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential. Since the topic of green advertising has been gaining rising attention of s
Externí odkaz:
https://doaj.org/article/42a61c1f474e4f2dafbe5274bd10e727
Publikováno v:
Journal of Agricultural Sciences (Belgrade), Vol 66, Iss 3, Pp 209-230 (2021)
Aging is one of the most important processes in the production of high-quality spirits, including whisky, brandy and cognac. The contact between wood and distillates is a crucial step for the migration of chemical compounds, which evoke the novel sen
Externí odkaz:
https://doaj.org/article/cb631cd89f4445baa29a02ca84e085c0
Publikováno v:
Marketing (Beograd. 1991), Vol 52, Iss 2, Pp 103-117 (2021)
While in the theory of rational decision making, it is considered that people's choices remain consistent and predictable even in cases when same information is presented in different ways, in real situations consumers' decisions are affected by thei
Externí odkaz:
https://doaj.org/article/af8b608f837141329bef7a3b31f5e69c
Publikováno v:
Marketing (Beograd. 1991), Vol 52, Iss 4, Pp 225-234 (2021)
The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the pape
Externí odkaz:
https://doaj.org/article/6823a2be18614361b043195f4a04fffc
Publikováno v:
Marketing (Beograd. 1991), Vol 51, Iss 2, Pp 98-107 (2020)
The aim of the research presented in this paper is to provide insights into marketing communication changes induced by digital transformation and social media use. Contemporary marketing communication strategies are observed in the context of dominan
Externí odkaz:
https://doaj.org/article/1309bf3bfdf945dd87574c8a06b2c2eb
Autor:
Mitrović Jelena, Knežević Sandra, Žugić Jelena, Kostić-Stanković Milica, Jović Marija, Janičić Radmila
Publikováno v:
Srpski Arhiv za Celokupno Lekarstvo, Vol 147, Iss 5-6, Pp 355-359 (2019)
Introduction/Objective. The main aim of the paper is to develop a foundation for creating internet social marketing strategy in preventive health care, through research and campaign for vaccination against human papillomavirus (HPV). The aim of the s
Externí odkaz:
https://doaj.org/article/36a81581afa248c991b0bf1aedbddb20
Publikováno v:
Industrija, Vol 45, Iss 3, Pp 151-165 (2017)
Due to fierce competition in the banking sector, where the competitive struggle to win larger market share and attract the largest possible number of customers is constantly being led, and taking into account poorly differentiated offer of banks, ade
Externí odkaz:
https://doaj.org/article/e946e3556d4542ab93be89449d6f47b2
Publikováno v:
Industrija, Vol 45, Iss 4, Pp 113-132 (2017)
Product placement or indirect advertising, and video games are two very current themes. There are more and more video game users in the world, and fewer are those who have confidence in traditional forms of advertising. In order to reach a larger num
Externí odkaz:
https://doaj.org/article/d585fba9ac504e509f29dd0af76ee0bf
Publikováno v:
Marketing (Beograd. 1991), Vol 48, Iss 3, Pp 155-160 (2017)
Based on the proven influence of corporate reputation on the business performance and market value of the company, primarily through positive impact on the attitudes and behavior of consumers and key stakeholders, the attention of scientists and prac
Externí odkaz:
https://doaj.org/article/7382bc3c022044be9874099be1d8f6c2