The dark side of effectuation in a key account management relationship

Autor: Chris Simms, Konstantinos Zisakis, David Pickernell, Phillip Jesse McGowan

Publikováno v: McGowan, P J, Simms, C, Pickernell, D G & Zisakis, K 2020, ' The dark side of effectuation in a Key Account Management relationship ', Journal of Business & Industrial Marketing . https://doi.org/10.1108/JBIM-04-2020-0215

Purpose The purpose of this paper is to consider the impact of effectuation when used by small suppliers within key account management (KAM) relationships. Design/methodology/approach An exploratory longitudinal case study approach was used to examin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d503d137646f9242d069bfb13452ee44
https://doi.org/10.1108/jbim-04-2020-0215