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Autor:
Svetlana S. Aleksanova, Marina Yu. Sheresheva, Lilia A. Valitova, Konstantin N. Aleksanov, Junzhi Deng
Publikováno v:
Управленец, Vol 15, Iss 3, Pp 85-98 (2024)
The issues of green marketing, its impact on consumer behaviour, and the evolution of retail chains’ private labels (PLs) are well-covered in scientific literature. However, there is a lack of comprehensive research addressing the interconnection o
Externí odkaz:
https://doaj.org/article/c29294f0c1c94bf2a313493f8ca14c6d
