Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Komal Suryavanshi"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
The study examines the impact of Augmented Reality (AR) attributes on customer experience and purchase intention in the retail industry. The study employs a theoretical framework rooted in the Technology Acceptance Model and Stimulus-organism-respons
Externí odkaz:
https://doaj.org/article/754622df30164b73bbd3d0a0149b1740
Autor:
Ashwini Misar, Komal Suryavanshi, Niraj Ghatpande, Ravindra Waghole, Mandar Datar, Bhupendra Shravage, Prasad Padmakar Kulkarni
Publikováno v:
SSRN Electronic Journal.