Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Komal Nagar"'
Autor:
Komal Nagar
Publikováno v:
Vikalpa, Vol 41 (2016)
Executive Summary Movies offer the perfect media site for placement of brands as part of the emerging marketing strategy. Although attempts to analyse brand placements have been made in the past, the same needs more attention in the Indian context. G
Externí odkaz:
https://doaj.org/article/69c13b4086e748ac84e02f1e20bd6149
Autor:
Komal Nagar
Publikováno v:
Journal of Marketing Communications. :1-26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::218df37b308496364692789645c7013a
https://doi.org/10.1080/13527266.2023.2205417
https://doi.org/10.1080/13527266.2023.2205417
Publikováno v:
British Food Journal. 124:550-572
PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79d7aaa7bf4727ad7674113d507a346f
https://doi.org/10.1108/bfj-04-2021-0403
https://doi.org/10.1108/bfj-04-2021-0403
Autor:
Komal Nagar
Publikováno v:
Emerald Emerging Markets Case Studies. 11:1-26
Case overview Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a19d0282ed1b29661aafd77095f597c
https://doi.org/10.1108/eemcs-03-2020-0068
https://doi.org/10.1108/eemcs-03-2020-0068
Autor:
Komal Nagar
Publikováno v:
Journal of Consumer Marketing. 38:679-691
Purpose Moving beyond the concept of congruence between celebrity image and brand image, this study explores a new domain in which to investigate the match-up hypothesis. Specifically, this study aims to understand the extent to which consumers engag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13425e587b122ff6f700b5f48b88b3bd
https://doi.org/10.1108/jcm-06-2020-3921
https://doi.org/10.1108/jcm-06-2020-3921
Autor:
Komal Nagar
Publikováno v:
Emerald Emerging Markets Case Studies. 11:1-25
Learning outcomes The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ecfc4fe005957933bdd8898d5077f57
https://doi.org/10.1108/eemcs-07-2020-0252
https://doi.org/10.1108/eemcs-07-2020-0252
Autor:
Komal Nagar
Publikováno v:
Gender in Management: An International Journal. 36:329-348
PurposeThis study aims to investigate the representation of women managers through a content analysis of related magazine articles within the hospitality industry in the Maldives. Evidence suggests an increase in the number of working women, yet ther
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e3fc1a0a198197315127c3437cf9bd3
https://doi.org/10.1108/gm-10-2019-0180
https://doi.org/10.1108/gm-10-2019-0180
Autor:
Komal Nagar
Publikováno v:
Journal of Food Products Marketing. 26:499-520
The study builds on the theory of planned behaviour and empirically tests a model that incorporates the effects of health consciousness, social influence, and risk-benefit perception in predicting ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0257795baf79a3b766368aa8d8bf5778
https://doi.org/10.1080/10454446.2020.1817827
https://doi.org/10.1080/10454446.2020.1817827
Autor:
Komal Nagar
Publikováno v:
Journal of Marketing Communications. 27:415-435
The aim of this research is to investigate how consumption of high vs. low similarity counterfeit brands in the public affects consumer responses, in terms of attitude and purchase intentions, as a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::019eefc80ac436df33d69337e5997737
https://doi.org/10.1080/13527266.2020.1777579
https://doi.org/10.1080/13527266.2020.1777579
Autor:
Vishab Pratap Singh, Komal Nagar
Publikováno v:
Global Business Review. 22:996-1009
Research investigating consumer’s willingness to purchase counterfeit brands is scarce, particularly in emerging Asian markets. The present research explores the relationship between materialism, variety seeking and counterfeit consumption among In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db36b3c5f2293f5731306b432b5eb591
https://doi.org/10.1177/0972150918818015
https://doi.org/10.1177/0972150918818015