Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Kolská, Martina"'
Autor:
Kolská, Martina
Changing a country's image is a complex process requiring long-term strategic effort. Nation brands are influenced by a wide range of external influences possibly causing negative images or stereotyping. Thus, regarding states, rebranding is often us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::9d6ce61a716b63119ceaafadd0460e1b
http://www.nusl.cz/ntk/nusl-510170
http://www.nusl.cz/ntk/nusl-510170
Autor:
Kolská, Martina
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0416332623cff3bce677279cb620cec6
http://www.nusl.cz/ntk/nusl-482797
http://www.nusl.cz/ntk/nusl-482797
Autor:
Kolská, Martina
The thesis is covering the description of a phenomenon, during which are alternative subcultures becoming sources of inspiration for creating new trends and ways of selling. The phenomenon contributes to the process of a transition of subcultures to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b6a4b07b247bc0c283ea01a19be10ae3
http://www.nusl.cz/ntk/nusl-397812
http://www.nusl.cz/ntk/nusl-397812