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pro vyhledávání: '"Koekemoer, Ludi"'
Autor:
Koekemoer, Ludi
[Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising
Externí odkaz:
http://hdl.handle.net/10962/d1013407
Autor:
Koekemoer, Ludi
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.
Autor:
Koekemoer, Ludi
This book is written for students and practitioners alike and uses a practical approach to explore and explain theoretical principles. The authors are experienced marketers and scholars in the field of advertising and sales, helping to make the book
Autor:
Koekemoer, Ludi
Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. This Introduction to Marketing Communications also considers and discusses New Technologies a
