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The role of political marketing and its importance in Barisan Nasional at Malaysia general election.
Autor:
Koay Hean Wei koayheanweiz@gmail.com, Mokhtar, Khairiah Salwa
Publikováno v:
Technium Social Sciences Journal. 2022, Vol. 29, p548-560. 13p.
Autor:
Khairiah Salwa Mokhtar, Koay Hean Wei
Publikováno v:
Journal of Education and Vocational Research. 12:57-66
This paper discusses the role of communication in the process of market-oriented political modeling. Our theoretical framework benefits from the idea of Lees-Marshment’s model, there are three types of parties that can help meet voters’ needs: pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65862203b3cdf57822b63e4e08d4ed16
https://doi.org/10.22610/jevr.v12i1(v).3240
https://doi.org/10.22610/jevr.v12i1(v).3240