Zobrazeno 1 - 10
of 202
pro vyhledávání: '"Ko de Ruyter"'
Autor:
Ko de Ruyter, Debbie Keeling
Publikováno v:
Emerald Open Research, Vol 1 (2019)
Responsible management has become a business imperative in an era of growing governmental and public scrutiny of managerial practices and accountability. Top-down attempts at developing transparent codes of practice or agenda statements have been ine
Externí odkaz:
https://doaj.org/article/31eee94f163448c78c99786a9d420de6
Autor:
Maja Golf-Papez, Jonas Heller, Tim Hilken, Mathew Chylinski, Ko de Ruyter, Debbie I. Keeling, Dominik Mahr
Publikováno v:
Business Horizons, 65(6), 739-749. Elsevier Limited
The metaverse has been heralded as a next frontier for fuelling strategic business opportunities. At the same time, recent months have witnessed explosive volatility in the market potential of proposed metaverse offerings. As a result, businesses are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4739c9e3d314dc7e9d24054e4afb9a4e
https://doi.org/10.1016/j.bushor.2022.07.007
https://doi.org/10.1016/j.bushor.2022.07.007
Publikováno v:
Journal of the Academy of Marketing Science. 50:1125-1134
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0879aff9cf7c7780dc220047c4f62921
https://doi.org/10.1007/s11747-022-00906-2
https://doi.org/10.1007/s11747-022-00906-2
Autor:
Liliana L. Bove, Stephan Ludwig, Peter J. Urwin, Ko de Ruyter, Sabine Benoit, Dhruv Grewal, Dennis Herhausen
Publikováno v:
Ludwig, S, Herhausen, D, Grewal, D, Boven, L, Benoit, S, De Ruyter, K & Urwin, P 2022, ' Communication in the Gig Economy : Buying and Selling in Online Freelance Marketplaces ', Journal of Marketing, vol. 86, no. 4, pp. 141-161 . https://doi.org/10.1177/00222429211030841
Ludwig, S, herhausen, D, grewal, D, bovce, L, benoit, S, de Ruyter, K & urwin, P 2021, ' Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces ', JOURNAL OF MARKETING, pp. 1-51 .
Journal of Marketing, 86(4), 141-161. American Marketing Association
Ludwig, S, herhausen, D, grewal, D, bovce, L, benoit, S, de Ruyter, K & urwin, P 2021, ' Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces ', JOURNAL OF MARKETING, pp. 1-51 .
Journal of Marketing, 86(4), 141-161. American Marketing Association
The proliferating gig economy relies on online freelance marketplaces, which support relativelyanonymous interactions by text-based messages. Informational asymmetries thus arise that canlead to exchange uncertainties between buyers and freelancers.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9d6dc05c94e544f3b41e8b3e1140e52
https://research.vu.nl/en/publications/c6424b18-be98-4d0f-8e05-49424c4aa644
https://research.vu.nl/en/publications/c6424b18-be98-4d0f-8e05-49424c4aa644
Autor:
Jonas Heller, Dominik Mahr, Ko de Ruyter, Eric Schaap, Tim Hilken, Debbie I. Keeling, Mathew Chylinski, Carlos Flavián, Timothy Jung, Philipp A. Rauschnabel
Publikováno v:
Computers in Human Behavior, 143:107697. Elsevier Science
The field of augmented reality (AR) and human behavior emerged when Azuma et al. (2001) refined the term augmented reality in 2001. Research on the topic has grown steadily in the past decade, yet there is a notable lack of consensus on humans' motiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22bc507557c5081a9a80117bedb1c71e
https://cris.maastrichtuniversity.nl/en/publications/bc379e80-2c86-403d-9768-2cdff3892e16
https://cris.maastrichtuniversity.nl/en/publications/bc379e80-2c86-403d-9768-2cdff3892e16
Autor:
Stephan Ludwig, Ko de Ruyter
Publikováno v:
Journal of Consumer Marketing, 2016, Vol. 33, Issue 2, pp. 124-134.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2015-1405
Autor:
Stuart Barnes, Ko de Ruyter
Publikováno v:
European Journal of Marketing. 56:1585-1589
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2b05a2666df9768aa366a28ee10ca33
https://doi.org/10.1108/ejm-05-2022-979
https://doi.org/10.1108/ejm-05-2022-979
Publikováno v:
Journal of Interactive Marketing, 57(2), 356-375. Elsevier Limited
BASE-Bielefeld Academic Search Engine
BASE-Bielefeld Academic Search Engine
Many firms use augmented reality (AR) that projects lifelike product holograms into the physical environment to assist customers in bridging so-called “imagination gaps,” which can arise on their path to purchase. However, research has not yet st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::965cb583be8a9dcaa7d3114127a13c82
https://doi.org/10.1177/10949968221083555
https://doi.org/10.1177/10949968221083555
Publikováno v:
Keeling, D I, de Ruyter, K & Laing, A 2022, ' Consumer (dis)engagement coping profiles using online services in managing health related stressors ', Psychology & Marketing, vol. 39, no. 12, pp. 2205-2220 . https://doi.org/10.1002/mar.21717
Online health services are a rapidly growing coping resource for consumers to draw on in managing health-related stressors. We apply a (dis)engagement coping lens to understand consumer coping, identify the distinct purposes of consumer coping captur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::739a404554232806f6ea852828bca266
https://kclpure.kcl.ac.uk/en/publications/d082e032-f0a7-4f6c-9734-cea8bb8a762d
https://kclpure.kcl.ac.uk/en/publications/d082e032-f0a7-4f6c-9734-cea8bb8a762d
Publikováno v:
Computers in Human Behavior. 145:107755
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::09ff9fedf7ee48adaf7cbe7b55c6affc
https://doi.org/10.1016/j.chb.2023.107755
https://doi.org/10.1016/j.chb.2023.107755