Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Ko， JaeYoun"'
2
The Effect of Integrated Marketing Communication on Brand Attitude and Brand Royalty: Focused on the customers for Paris Baguette
Autor: Young Ji Heo, Ko， JaeYoun, Jang Sejin
Publikováno v: Journal of Tourism and Leisure Research. 33:337-355
The purpose of study was to suggest the importances of brand name in integrated marketing communication and to conduct the effect of integrated marketing communication on brand attitude and brand loyalty of Paris Baguette. A total of 401 samples were
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1a406c9a0f35003daf0fbb4f1ab14a94
https://doi.org/10.31336/jtlr.2021.1.33.1.337
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8
The Effect of Selection Attributes and Innovative Restaurant Image on Perceived Value, Satisfaction, and Behavior Intention :Focused on Fine-dining Restaurants in Seoul
Autor: Ko， JaeYoun, Kim Jihyung
Publikováno v: Journal of Tourism and Leisure Research. 31:269-289
The main purpose of this research was to reveal the effect of selection attributes and innovative restaurant image on perceived value, satisfaction, and behavior intention. This study laid the foundation of the clear concept of fine-dining restaurant
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::20026585e3b6c0aa4230a1cfdf85844a
https://doi.org/10.31336/jtlr.2019.8.31.8.269
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10
Influence of Coffee shop’s Selection Attributes on Choice of Coffee shop’s Store Type - A comparison of Brand Consciousness
Autor: Kang Giwon, Ko， JaeYoun
Publikováno v: Journal of Tourism and Leisure Research. 30:289-308
This study investigates the effects of coffee shop’s selection attributes and brand consciousness on the type of coffee shop’s store(Franchise coffee shop/Roastery coffee shop) that customers choose. In addition, this study examines the moderatin
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::242057fb3b5e092ebcf3ce3cb29af8b6
https://doi.org/10.31336/jtlr.2018.04.30.4.289
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