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Publikováno v:
Media and Communication, 8, 1, 151-163, Emotions and Emotional Appeals in Science Communication
Stories have long been discussed as a tool to make science accessible to the public. The potential of stories to stimulate emotions in their audiences makes them an emotional communication strategy par excellence. While studies exist that test the ef
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/69201