Výsledky vyhledávání - "Klicic, Medina"

Conference

Global Marketing and Marketing Strategy: LEVERAGING GENAI FOR BRAND ECOSYSTEM DEVELOPMENT: AN ITERATIVE APPROACH FROM BUSINESS SCENARIOS TO BUSINESS MODEL AND MARKETING STRATEGY.

Autor: Roth, Simone, Beder, Matheea, Klicic, Medina

Publikováno v: AMA Summer Academic Conference Proceedings; 2024, Vol. 35, p507-530, 24p

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