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pro vyhledávání: '"Kleijnen, Mirella H.P."'
Publikováno v:
In Industrial Marketing Management October 2020 90:276-290
Publikováno v:
Journal of the Academy of Marketing Science, 48(3)
Distinguishing between consumers’ positive and negative affect is a popular approach in both marketing research and practice, but such valence-based approaches sacrifice specificity and explanatory power. As emotions of the same valence can greatly
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::2a23145ee9b634d5dc490a85908b17ac
http://resolver.tudelft.nl/uuid:6aee93d7-94eb-4293-a255-8c9256a42ace
http://resolver.tudelft.nl/uuid:6aee93d7-94eb-4293-a255-8c9256a42ace
Over the last three decades, customer experience (CE) has developed from a burgeoning concept to a widely recognized phenomenon in terms of both research and practice. To account for the complexity of consumption decisions, the CE literature encompas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::ccc1d3ae4dbc01d4a57280434b81e37b
https://orca.cardiff.ac.uk/id/eprint/125894/1/Kranzb-hler_et_al-2018-International_Journal_of_Management_Reviews.pdf
https://orca.cardiff.ac.uk/id/eprint/125894/1/Kranzb-hler_et_al-2018-International_Journal_of_Management_Reviews.pdf