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pro vyhledávání: '"Klaus Miller"'
Publikováno v:
SSRN Electronic Journal.
Regulators and browsers increasingly restrict user tracking to protect users privacy online. Such restrictions also have economic implications for publishers that rely on selling advertising space to finance their business, including their content. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5d6c755070d436af738c5cdf3a7d72b
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John (2021). A de-biased direct question approach to measuring consumers' willingness to pay. International journal of research in marketing, 38(1), pp. 70-84. Elsevier 10.1016/j.ijresmar.2020.04.006
Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approach in which consumers are asked to explicitly state their WTP for a pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ab08616205e5880b04f59755a48954c
https://boris.unibe.ch/172106/1/1-s2.0-S0167811620300422-main.pdf
https://boris.unibe.ch/172106/1/1-s2.0-S0167811620300422-main.pdf
Policymakers worldwide draft privacy laws that require trading-off between safeguarding consumer privacy and preventing economic loss to companies that use consumer data. However, little empirical knowledge exists as to how privacy laws affect compan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fcbff38a1fa7452fc126ea9b4b20ab52
http://arxiv.org/abs/2101.11366
http://arxiv.org/abs/2101.11366
Publikováno v:
SSRN Electronic Journal.
Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users’ adoption of ad blockers purely as a threat to revenue. Yet, this perception ignores the possibility that
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is essentially ineffective if it is not at least somewhat viewable. Ad vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4062ddcf742899e001897bf384883c6
Autor:
Klaus Miller, Bernd Skiera
Publikováno v:
SSRN Electronic Journal.
Over the past few years, regulators have begun to consider restricting a cookie’s lifetime as a way to protect consumer privacy. Most of this debate has taken place in the absence of any quantified cost-benefit analysis. To begin to fill this gap o
Publikováno v:
Journal of Product Innovation Management. 30:1042-1053
Getting the price right is essential for successful new product introductions. An accurate estimate of consumers' willingness to pay is a crucial part of this task. Measurement of willingness to pay for innovations, however, often yields biased resul
Publikováno v:
Journal of Marketing Research. 48:172-184
This study compares the performance of four commonly used approaches to measure consumers’ willingness to pay with real purchase data (REAL): the open-ended (OE) question format; choice-based conjoint (CBC) analysis; Becker, DeGroot, and Marschak's