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Autor:
Castéran, Herbert, Meyer-Waarden, Lars, Reinartz, Werner, Homburg, Christian, Klarmann, Christian, Vomberg, Arnd
Publikováno v:
Handbook of market research
Handbook of market research, Springer, 2017, 9783319055428. ⟨10.1007/978-3-319-05542-8_21-1⟩
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Handbook of market research, Springer, 2017, 9783319055428. ⟨10.1007/978-3-319-05542-8_21-1⟩
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
National audience; Customers represent the most important assets of a firm. Customer lifetime value (CLV) allows assessing their current and future value in a customer base. The customer relationship management strategy and marketing resource allocat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::974c8f48923ee1525186c60f7cb6bb14
https://hal.archives-ouvertes.fr/hal-03449257
https://hal.archives-ouvertes.fr/hal-03449257
