Zobrazeno 1 - 10
of 120
pro vyhledávání: '"Klapper, Daniel"'
Autor:
Pleshcheva, Vlada, Klapper, Daniel
Publikováno v:
Marketing: ZFP – Journal of Research and Management, 2020 Mar 01. 42(1), 48-63.
Externí odkaz:
https://www.jstor.org/stable/26909752
Social gaming is today a pervasive phenomenon. Driven by the advent of social networks and the digitization of game distribution. In this paper the impact of digitization and so-cial networks such as Facebook on digital games is de-scribed and evalua
Externí odkaz:
http://arxiv.org/abs/1612.02172
Publikováno v:
In Journal of Business Research April 2020 111:290-304
Publikováno v:
Journal of Marketing Research, 2019 Aug 01. 56(4), 557-580.
Externí odkaz:
https://www.jstor.org/stable/26966592
Autor:
Hartmann, Wesley R., Klapper, Daniel
Publikováno v:
Marketing Science, 2018 Jan 01. 37(1), 78-96.
Externí odkaz:
https://www.jstor.org/stable/48748413
Publikováno v:
Journal of Marketing Research, 1996 May 01. 33(2), 224-238.
Externí odkaz:
https://www.jstor.org/stable/3152149
Publikováno v:
In Journal of Environmental Management 1 October 2016 181:1-7
Autor:
Zenetti, German, Klapper, Daniel
Publikováno v:
In Journal of Retailing September 2016 92(3):352-372