Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Kiwan Park"'
Autor:
Minjung Roh, Kiwan Park
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 4, Pp 1861-1877 (2023)
Delivery applications represent more than just substitutes for phone calls when ordering food. Unlike phone calls, delivery applications not only facilitate orders and payments, but also assist users in narrowing down the multiple options to a final
Externí odkaz:
https://doaj.org/article/daab2e862245463895d93d3a8b7c0b7e
Publikováno v:
The Astrophysical Journal, Vol 944, Iss 1, p 2 (2023)
We have studied the large-scale dynamo forced with helical magnetic energy. Compared to the kinetic forcing process, the magnetic process is not clearly observed nor intuitive. However, it may represent the actual B field amplification in the stellar
Externí odkaz:
https://doaj.org/article/42f9dd44c26d40c98ead9d0c6195f0fe
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it shoul
Externí odkaz:
https://doaj.org/article/f131c9176861475bb3827fdf0f2692d0
Autor:
Yaeri Kim, Kiwan Park
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
This research investigates the novel link between consumers’ support for underdog brands and their ethical expectations of such brands and finds that the underdog brand positioning may not always be beneficial. Rather, we argue that the identificat
Externí odkaz:
https://doaj.org/article/893b50147704452f9edbc2bab945fc07
Autor:
Y. Jin Youn, Kiwan Park
Publikováno v:
Asia Marketing Journal, Vol 20, Iss 2, Pp 41-63 (2018)
Incidental envy influences behavior in various domains. However, no research, to date, has investigated whether incidental envy influences interpersonal behavior toward others who are unrelated to the emergence of the emotion. That is, the literature
Externí odkaz:
https://doaj.org/article/7204a449113a4a529a02c0c2aff3d1e7
Autor:
Y. Jin Youn, Kiwan Park
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 2, Pp 45-61 (2017)
Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether
Externí odkaz:
https://doaj.org/article/42d60be7395d47a3b404de21481cf3d4
Publikováno v:
Sensors, Vol 20, Iss 17, p 5016 (2020)
This study aimed to explore how the type and visual modality of a recommendation agent’s identity affect male university students’ (1) self-reported responses to agent-recommended symbolic brand in evaluating the naturalness of virtual agents, hu
Externí odkaz:
https://doaj.org/article/79ae00444b9947dd8b6a1317ca7ff915
Publikováno v:
Asia Marketing Journal, Vol 17, Iss 3, Pp 105-127 (2015)
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate bet
Externí odkaz:
https://doaj.org/article/7bb1b7e32190407da2f004b9ce619870
Autor:
Kiwan Park
Publikováno v:
Asia Marketing Journal, Vol 17, Iss 1, Pp 97-121 (2015)
n this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to exten
Externí odkaz:
https://doaj.org/article/ea3ea86908024864b03efa0a2e2c7892
Autor:
Yongju Kwon, Kiwan Park
Publikováno v:
Psychology & Marketing. 40:995-1011
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62c53e7d043b793b42ae52b467fda537
https://doi.org/10.1002/mar.21773
https://doi.org/10.1002/mar.21773