Zobrazeno 1 - 10
of 219
pro vyhledávání: '"Kiwan Park"'
Autor:
Minjung Roh, Kiwan Park
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 4, Pp 1861-1877 (2023)
Delivery applications represent more than just substitutes for phone calls when ordering food. Unlike phone calls, delivery applications not only facilitate orders and payments, but also assist users in narrowing down the multiple options to a final
Externí odkaz:
https://doaj.org/article/daab2e862245463895d93d3a8b7c0b7e
Publikováno v:
The Astrophysical Journal, Vol 944, Iss 1, p 2 (2023)
We have studied the large-scale dynamo forced with helical magnetic energy. Compared to the kinetic forcing process, the magnetic process is not clearly observed nor intuitive. However, it may represent the actual B field amplification in the stellar
Externí odkaz:
https://doaj.org/article/42f9dd44c26d40c98ead9d0c6195f0fe
Autor:
Yongju Kwon, Kiwan Park
Publikováno v:
Psychology & Marketing. 40:995-1011
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62c53e7d043b793b42ae52b467fda537
https://doi.org/10.1002/mar.21773
https://doi.org/10.1002/mar.21773
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it shoul
Externí odkaz:
https://doaj.org/article/f131c9176861475bb3827fdf0f2692d0
Autor:
Yaeri Kim, Kiwan Park
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
This research investigates the novel link between consumers’ support for underdog brands and their ethical expectations of such brands and finds that the underdog brand positioning may not always be beneficial. Rather, we argue that the identificat
Externí odkaz:
https://doaj.org/article/893b50147704452f9edbc2bab945fc07
Autor:
Y. Jin Youn, Kiwan Park
Publikováno v:
Asia Marketing Journal, Vol 20, Iss 2, Pp 41-63 (2018)
Incidental envy influences behavior in various domains. However, no research, to date, has investigated whether incidental envy influences interpersonal behavior toward others who are unrelated to the emergence of the emotion. That is, the literature
Externí odkaz:
https://doaj.org/article/7204a449113a4a529a02c0c2aff3d1e7
Publikováno v:
Journal of Macromarketing. 42:624-629
Although luxury firms have come under increasing pressure to engage in corporate social responsibility (CSR) initiatives, they have traditionally been hesitant to engage because of the CSR–luxury paradox: the values and motivations underlying luxur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfcd83f069b6cc3c45ee43318116825d
https://doi.org/10.1177/02761467221127878
https://doi.org/10.1177/02761467221127878
Autor:
Y. Jin Youn, Kiwan Park
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 2, Pp 45-61 (2017)
Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether
Externí odkaz:
https://doaj.org/article/42d60be7395d47a3b404de21481cf3d4
Publikováno v:
Social Behavior and Personality: an international journal. 50:1-10
We explored how consumer attitudes toward service delivery types (selfservice technology vs. face-to-face) differ in a private consumption context depending on the brand personality (underdog brand vs. topdog brand). Using banking service (Study 1) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae5b6f2f018fb78cb0a46417c99c60e1
https://doi.org/10.2224/sbp.11322
https://doi.org/10.2224/sbp.11322
Publikováno v:
Social Behavior and Personality: an international journal. 50:1-13
This research explored the effects of service delivery types (conventional face-to-face service vs. self-service technologies; SSTs) and brand personality (underdog brand vs. top-dog brand) on consumers' brand attitudes. Study 1 revealed that consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5912bbe1a97683fdf3c314618d8c8fa4
https://doi.org/10.2224/sbp.11237
https://doi.org/10.2224/sbp.11237