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pro vyhledávání: '"Kitti Charoenpornpanichkul"'
Publikováno v:
Computers in Human Behavior Reports, Vol 16, Iss , Pp 100523- (2024)
The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers
Externí odkaz:
https://doaj.org/article/dbcbb31398ea4492a9b28555a58e6610
Publikováno v:
Behavioral Sciences, Vol 13, Iss 3, p 270 (2023)
Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of c
Externí odkaz:
https://doaj.org/article/b59e6d020d8045599e3054f7209f92ef
Publikováno v:
Sustainability; Volume 14; Issue 23; Pages: 15770
Micro-influencers have become powerful sources of information for consumers in the digital age. Marketers have strategically collaborated with micro-influencers as brand endorsers to generate valuable content, which attract the consumers and encourag