Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Kirthi Kalyanam"'
Publikováno v:
International Journal of Research in Marketing. 39:656-677
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5727584cebb977881866f0a7e88e3570
https://doi.org/10.1016/j.ijresmar.2021.12.004
https://doi.org/10.1016/j.ijresmar.2021.12.004
Autor:
Alireza Golmohammadi, Kirthi Kalyanam, Tom Douglass, John Hennessey, Seshadri Tirunillai, Pankaj Setia, Rand Waddoups, Venkatesh Shankar, J.S. Bull
Publikováno v:
Journal of Retailing. 97:13-27
Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60000d8987baf2e443db326580e9287d
https://doi.org/10.1016/j.jretai.2020.10.006
https://doi.org/10.1016/j.jretai.2020.10.006
Publikováno v:
SSRN Electronic Journal.
In today’s online environment, consumers and sellers interact through multiple channels such as email, search engines, banner ads, affiliate websites and comparison-shopping websites. In this paper, we investigate whether knowing what channels a co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2b50127e31806b857b5c04415873443
https://doi.org/10.2139/ssrn.3575204
https://doi.org/10.2139/ssrn.3575204
Supplemental Material, jmr.16.0526-File002 for An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing by Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e9debdd247f653eb844139cf5818278
Autor:
Sridhar Narayanan, Kirthi Kalyanam
Publikováno v:
Marketing Science. 34:388-407
We investigate the causal effect of position in search engine advertising listings on outcomes such as click-through rates and sales orders. Because positions are determined through an auction, there are significant selection issues in measuring posi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a11fc218ae3e54e4278a4c9af3e9871f
https://doi.org/10.1287/mksc.2014.0893
https://doi.org/10.1287/mksc.2014.0893
Publikováno v:
SSRN Electronic Journal.
In collaboration with BuildDirect.com, an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising -- a form of internet advertising in which banner ads are displa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ab8596318950bbbee75fe8d11258a5b
https://doi.org/10.2139/ssrn.2852484
https://doi.org/10.2139/ssrn.2852484
Autor:
Andy A. Tsay, Kirthi Kalyanam
Publikováno v:
The Antitrust Bulletin. 58:19-68
Shoppers increasingly utilize multiple distribution channels. One variation of this behavior is hybrid shopping—jumping across channels in the path to a single purchase. Hybrid shopping can create coordination challenges for the distribution system
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::521c5f1b79ddd37743975ba5af3051ca
https://doi.org/10.1177/0003603x1305800102
https://doi.org/10.1177/0003603x1305800102
Publikováno v:
SSRN Electronic Journal.
Shoppers of multi-channel retailers often place orders using different channels on different shopping occasions. The differential use of channels is related to both basket composition and channel characteristics, such as the ability of the channel to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d5f80c3aee8ebdb044ff66f94c1a83ef
https://doi.org/10.2139/ssrn.2979881
https://doi.org/10.2139/ssrn.2979881
Autor:
Savannah Wei Shi, Kirthi Kalyanam
Publikováno v:
SSRN Electronic Journal.
Touch has become an inseparable element of mobile platforms. This study examines the use of different touch features and the impact of these touch gestures on consumer engagement with a mobile shopping app. We focus on three informational touch featu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7a376992095607cc7b8c59141254cc4
https://doi.org/10.2139/ssrn.2952470
https://doi.org/10.2139/ssrn.2952470
Autor:
Dhruv Grewal, P.K. Kannan, Kirthi Kalyanam, Stephen Tolerico, Reo Song, Brian T. Ratchford, Ramkumar Janakiraman
Publikováno v:
Journal of Interactive Marketing. 24:138-154
In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic environment relies on the strategic management and coordination of bo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95b8e4df83ee59c1b4ea66944eebc241
https://doi.org/10.1016/j.intmar.2010.02.007
https://doi.org/10.1016/j.intmar.2010.02.007