Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Kirsty-Lee Sharp"'
Autor:
Kirsty-Lee Sharp, Heleneze Lues, Rita Klonaridis, Marko Van Deventer, Re-an Müller, Ephrem Redda
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 4 (2024)
The purpose of this study was to explore the factors that influence consumers’ attitudes towards digital communications within the South African banking industry by validating a six-factor model and determining the influence of entertainment, invas
Externí odkaz:
https://doaj.org/article/775bd9d3ca544a3d9258d044fbca925f
Autor:
Riané C. Dalziel, Kirsty-Lee Sharp
Publikováno v:
Innovative Marketing, Vol 19, Iss 1, Pp 208-219 (2023)
The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry. The purpose of this stu
Externí odkaz:
https://doaj.org/article/b7db49eb0d6a4a0fb8b981bf9cef186c
Autor:
Costa Synodinos, Kirsty-Lee Sharp
Publikováno v:
GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 6 (4) OCTOBER - DECEMBER 2021. 6:202-212
Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health c
Publikováno v:
GATR Global Journal of Business Social Sciences Review. 9:253-260
Objective - In an increasingly changing and dynamic South African higher education landscape, institutions must communicate their brand to stakeholders to perceive the institution as offering quality services,to have a loyal stakeholder. However, the
Autor:
Kirsty-Lee Sharp, Costa Synodinos
Publikováno v:
12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES. 12:134-134
The modern consumer is inundated with various hazardous issues, especially concerning the environment. The increased environmental awareness has altered the way consumers think about their food purchases. Consequently, organic food products are recei
Publikováno v:
12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES. 12:49-49
According to Akoojee and McGrath (2008:132), TVET colleges are required to build institutions that are attuned better to satisfy the needs of the stakeholders through their brand. Very few TVET colleges have attracted stakeholders without proper bran
Publikováno v:
International Business & Economics Research Journal (IBER). 12:1077
Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and the increased Internet usag
Publikováno v:
The Retail and Marketing Review, Vol 19, Iss 2, Pp 15-26 (2023)
This study aims to investigate factors influencing students’ loyalty to Technical and Vocational Education and Training (TVET) colleges. In this study, five TVET colleges located in Gauteng were selected using a nonprobability judgement sample. A s
Externí odkaz:
https://doaj.org/article/03c8a858d5e64c1f9fbfb1b6f8278821