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Publikováno v:
Design Management Review. 15:46-52
Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on develo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c521650a4b06151232ff553d9265d8f2
https://doi.org/10.1111/j.1948-7169.2004.tb00161.x
https://doi.org/10.1111/j.1948-7169.2004.tb00161.x
