Zobrazeno 1 - 2
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pro vyhledávání: '"Kirsten Victory"'
This study aims to explore how common new product failure is in consumer packaged goods (CPG) categories and investigate the conditions in which the new product failure rate varies. This study analyzes 83,719 new stock-keeping units (SKUs), which wer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8fa405b835a42980dadbb0c56986c59
https://hdl.handle.net/11541.2/145712
https://hdl.handle.net/11541.2/145712
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5347905e5bcbba47f9b6284e5eefe125
https://doi.org/10.2139/ssrn.4137036
https://doi.org/10.2139/ssrn.4137036
