Zobrazeno 1 - 10 of 86 pro vyhledávání: '"Kirk Plangger"'
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Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Autor: Matteo Montecchi, Francesca Bonetti, Kirk Plangger, Hope Jensen Schau
Publikováno v: European Journal of Marketing. 56:2515-2532
Purpose To meet the complex technology needs of retail clients, technology providers must work in a close partnership with their clients and co-envisage a strategic vision for the role that technology should play in the client’s value chain. Howeve
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::029b097f4fdc6cca54ca20a3fd9a46c2
https://doi.org/10.1108/ejm-03-2022-0159
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5
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers
Autor: Zixuan Cheng, Kirk Plangger, Feng Cai, Colin L. Campbell, Leyland Pitt
Publikováno v: Cheng, Z, Plangger, K, Feng, C M, Campbell, C L & Pitt, L 2022, ' Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers ', EUROPEAN JOURNAL OF MARKETING . https://doi.org/10.1108/ 10.1108/EJM-11-2021-0922
Purpose This paper aims to explore how business-to-business (B2B) salespeople use social media and emulate value creation strategies used by social media influencers. Design/methodology/approach Using 28 interviews with salespeople, this paper develo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7df32c4b87139b491d5c8e0df3cf4154
https://doi.org/10.1108/ejm-11-2021-0922
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