Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Kirk L. Wakefield"'
Publikováno v:
Journal of Service Research. 26:251-269
Traditional practice prominently presents offers (e.g., “50% Off”) followed by a quantity (“When you buy two”), duration (“Today only”), or other conditional restriction as a scarcity appeal to increase urgency. Placing a hurdle to clear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b73d176195f00acb6397510f038a3875
https://doi.org/10.1177/10946705221120147
https://doi.org/10.1177/10946705221120147
Publikováno v:
Journal of Advertising Research. 61:192-211
Marketers pour millions of dollars into sport sponsorship and need a better understanding of its effects. Consumers evaluate brands at different sponsorship levels as part of a broader advertising and marketing program; understanding how they do this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f46562569412664129f5f40e2e681cd
https://doi.org/10.2501/jar-2020-029
https://doi.org/10.2501/jar-2020-029
Publikováno v:
Journal of Advertising. 49:320-343
A crucial component of many marketing programs, sponsorship has not always received the same research attention as other tactical marketing levers. Although research has been conducted to fill that...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77098497ca5ec84d3a1bc738ada52fd0
https://doi.org/10.1080/00913367.2020.1751011
https://doi.org/10.1080/00913367.2020.1751011
Publikováno v:
Journal of Consumer Affairs. 54:311-341
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d73132f0f20bf7a2744ddfcb5cea30e9
https://doi.org/10.1111/joca.12272
https://doi.org/10.1111/joca.12272
Autor:
Kirk L. Wakefield, Lane Wakefield
Publikováno v:
Journal of Service Research. 21:235-248
Service research in the advance selling of experience services is limited in regard to how individual and situational differences influence price information processing. Applying construal-level theory in the context of advance selling of tickets for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad721bfa002c56f5a61d0649a057fa2c
https://doi.org/10.1177/1094670517738367
https://doi.org/10.1177/1094670517738367
Autor:
Morris George, Kirk L. Wakefield
Publikováno v:
Journal of Services Marketing. 32:113-125
Purpose The purpose of this study is to model the consumer journey of admission-based membership services from initial purchase to full-season memberships. Particularly, the study pays attention to customer-owned contacts (purchase behavior) and serv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdf57a52f883f93401d47db7682e64ff
https://doi.org/10.1108/jsm-03-2017-0071
https://doi.org/10.1108/jsm-03-2017-0071
Publikováno v:
Journal of Promotion Management. 23:1-23
Web designers often advise online retailers against incorporating background music on websites. However, the effect of music in brick-and-mortar retail settings has generally been found to be favorable. The research on the effects of music has been m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c140572f4f5f0b4e2c7f89b41d829dcf
https://doi.org/10.1080/10496491.2016.1251525
https://doi.org/10.1080/10496491.2016.1251525
Autor:
Kirk L. Wakefield, Jeffrey G. Blodgett
Publikováno v:
Journal of Services Marketing. 30:686-691
Purpose The purpose of the paper is to review the contribution of the paper, “The Importance of Servicescapes in Leisure Service Settings” to the discipline and to offer directions for further research and developments in the research area. Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6de2bb325040f9cd1db5a123ddc08b4
https://doi.org/10.1108/jsm-08-2016-0291
https://doi.org/10.1108/jsm-08-2016-0291
Autor:
Robin L. Wakefield, Kirk L. Wakefield
Publikováno v:
The Journal of Strategic Information Systems. 25:140-156
Excitement may not be sufficient to motivate content creation and sharing in social media.Excitement facilitates social media use in the context of a meaningful event.Passion for an activity directly influences content creation and sharing in social
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3bed45936b0f6989227306a61d742eba
https://doi.org/10.1016/j.jsis.2016.04.001
https://doi.org/10.1016/j.jsis.2016.04.001
Autor:
Kirk L. Wakefield
Publikováno v:
Journal of Sport Management. 30:229-247
Passion drives sport consumption, but we lack valid relevant measures of passion. The results of two studies provide evidence of a reliable and valid multiple-item passion scale that may be used in the study of sports-related consumption behavior. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89a9bf0d6d9ecf3b0d94006ea9069350
https://doi.org/10.1123/jsm.2015-0039
https://doi.org/10.1123/jsm.2015-0039