Zobrazeno 1 - 1
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pro vyhledávání: '"Kirk Aiken"'
Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 1 (2023)
The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provid
Externí odkaz:
https://doaj.org/article/d19f8ab9daed418da7474eeba0176433