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Publikováno v:
Journal of Public Relations Research. 16:127-156
Outgoing corporate messages used by ValuJet in the 1st month after the crash of its Flight 592 and the media coverage published in 2 newspapers were content analyzed and compared. ValuJet used both mortification and ingratiation strategies as predict
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56ea28df89d2806bebdee9c8221db5c1
https://doi.org/10.1207/s1532754xjprr1602_1
https://doi.org/10.1207/s1532754xjprr1602_1
