Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Kim H. Williams"'
Publikováno v:
Events and Tourism Review. 2:76-87
Food festivals provide unique opportunities for leisure, social and cultural experiences, help generate business and income for the host community and promote a positive image of the local community. This study examines the behavioral intentions of f
Publikováno v:
Event Management. 23:871-881
Trade shows are typically second only to personal selling in business-to-business promotional expenditures. As a result, trade show attendees are often inundated with product offerings by competing firms. In order to successfully vie for attention, f
Publikováno v:
International Hospitality Review. 33:5-15
Purpose The purpose of this paper is to examine the psychological influence that the presence of music has on consumers’ evaluations of the service environment. Specifically, it investigates how emotion regulation processes and the impact of emotio
Publikováno v:
International Journal of Advertising. 34:621-640
Rising US medical costs as well as more competition in the health care industry have led many Americans to pursue health care in foreign destinations. As a result, leading countries in medical tourism have begun launching international advertising ca
Publikováno v:
Psychology & Marketing. 31:933-945
In the midst of the physical damage and collective stress created by natural disasters, individuals come to terms with their utter lack of control. In the process, a myriad of emotions are experienced, with many of them being negative in nature. Rese
Publikováno v:
Journal of Education for Business. 89:7-12
Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the abilit
Publikováno v:
Journal of Teaching in Travel & Tourism. 13:209-227
Research has demonstrated that the frequent experience of positive emotions can help in fostering subjective well-being. This research investigates how the experience of positive emotions by students in the classroom environment can stimulate and enh
Publikováno v:
Journal of Product & Brand Management. 21:508-515
PurposeThe purpose of this research is to investigate how branding theories can be applied to place branding. It aims to examine how internal stakeholders, specifically a city's residents, are fundamental in the brand‐building process.Design/method
Publikováno v:
Tourism Planning & Development. 9:253-267
As US states face budgetary constraints, lawmakers are seeking justification for investment in state funded and operated entities such as state parks. The purpose of this paper is to develop a state park evaluation model that takes into account econo
Publikováno v:
Journal of Human Resources in Hospitality & Tourism. 11:210-224
While numerous studies have examined the disaster-related challenges of residential populations, little research has documented the effects of disasters on businesses in the tourism industry (Drabek, 2000). As with residential circumstances, effectiv