Zobrazeno 1 - 10
of 278
pro vyhledávání: '"Kim B. Rotzoll"'
Autor:
Preston, Ivan L.
Publikováno v:
Journal of Advertising, 2004 Jul 01. 33(2), 6-6.
Externí odkaz:
https://www.jstor.org/stable/4189253
Autor:
Ivan L. Preston
Publikováno v:
Journal of Advertising. 33
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4003f74c36f8d7c590a865daa0bca84a
https://doi.org/10.1080/00913367.2004.10639162
https://doi.org/10.1080/00913367.2004.10639162
Autor:
Rotfeld, Herbert J.
Publikováno v:
Journal of Advertising, 1987 Jan 01. 16(4), 50-51.
Externí odkaz:
https://www.jstor.org/stable/4188655
Autor:
Ardoin, Bert
Publikováno v:
Journal of Advertising, 1989 Jan 01. 18(2), 45-45.
Externí odkaz:
https://www.jstor.org/stable/4188721
Autor:
Katz, Benjamin J.
Publikováno v:
Journal of Marketing, 1978 Jan 01. 42(1), 124-124.
Externí odkaz:
https://www.jstor.org/stable/1250344
Autor:
Bert Ardoin
Publikováno v:
Journal of Advertising. 18:45-45
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3efda2885715126e52537ffdafe45bcc
https://doi.org/10.1080/00913367.1989.10673151
https://doi.org/10.1080/00913367.1989.10673151
Autor:
Kim B. Rotzoll
Publikováno v:
Journal of Advertising Education. 3:5-7
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43b8798c86b29f29a0b4083a633d47d3
https://doi.org/10.1177/109804829900300103
https://doi.org/10.1177/109804829900300103
Autor:
Everette E. Dennis, Ralph L. Lowenstein, John C. Merrill, Arthur Asa Berger, Manuel Alvarado, John O. Thompson, Clifford G. Christians, Kim B. Rotzoll, Mark Fackler, Sari Thomas, William A. Evans, Conrad C. Fink, Shirley Biagi, Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn, Scott Eastham, John Lee, Edward Jay Friedlander
Publikováno v:
Communication Booknotes. 22:47-48
RESHAPING THE MEDIA: MASS COMMUNICATION IN AN INFORMATION AGE by Everette E. Dennis (Newbury Park, CA: Sage, 1989—$35.00/16.95, ISBN 0-8039-3660-5 hard, 0-8039-3661-3 paper, 205 pp.) MACROMEDIA: MISSION, MESSAGE AND MORALITY by Ralph L. Lowenstein
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f602a66310082a73611d87aafb3512d1
https://doi.org/10.1080/10948009109487980
https://doi.org/10.1080/10948009109487980
Autor:
George M. Zinkhan, Kim B. Rotzoll
Publikováno v:
Journal of Marketing. 58:120-121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32611a65998806f8b4abae495ef8649e
https://doi.org/10.1177/002224299405800410
https://doi.org/10.1177/002224299405800410
Autor:
Kim B. Rotzoll, Mark Pendergrast
Publikováno v:
Journal of Marketing. 58:120
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6ea39526f126c53e1c4828541b57955
https://doi.org/10.2307/1251921
https://doi.org/10.2307/1251921