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pro vyhledávání: '"Kiki Mountanea"'
Autor:
Kiki Mountanea, Evangelos Asprogerakas
Publikováno v:
Place Branding and Public Diplomacy. 16:336-347
The shaping of a strong, recognizable and thus attractive identity of a place is closely linked to the process of effective planning, both on strategic and physical level. Heritage is a common branding tool that relied on the exploitation and present