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pro vyhledávání: '"Kiersten Maryott"'
Publikováno v:
Journal of Relationship Marketing. 6:117-130
That a firm benefits most when customers stick around for the long haul is a central premise of relationship marketing. This conviction has manifested itself over the past decade in the form of numerous formal loyalty programs that aim to seek and fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9886ce9e5f81ea3be1221a2eb3e4a2d
https://doi.org/10.1300/j366v06n03_06
https://doi.org/10.1300/j366v06n03_06
