Differentiating Identities Within an Extreme Sport: A Case Study of Mountain Biking Print Advertisements

Autor: Kieren McEwan, Neil Weston, Paul Gorczynski

Publikováno v: Frontiers in Psychology, Vol 9 (2018)

The work of McEwan (2016) has questioned the assumed homogeneity of mountain biking in terms of culture and sporting values, leading to the suggestion that there may be differing patterns of identity within the various formats of the sport. This is a

Externí odkaz: https://doaj.org/article/7e2b63e851fb457bbbb2b92d28f91a28

Perceived Impact of Outdoor Swimming on Health: Web-Based Survey

Autor: Alla Yankouskaya, Hannah Denton, Paul Gorczynski, Lisa Sansom, C Mark Harper, Kieren McEwan, Heather Massey

Publikováno v: Interactive Journal of Medical Research

Background Outdoor swimming in lakes, lidos (outdoor pools), rivers, and the sea has grown in popularity in many countries, including the United Kingdom. Many anecdotal accounts indicate improvements in medical conditions, which are considered a cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f52f82fc9b630e1e6ddb5fb0da4ad77c
https://doi.org/10.2196/25589

Different spokes: a multidimensional scale analysis of market segmentation in mountain biking

Autor: Kieren McEwan, Neil J. V. Weston

Publikováno v: McEwan, K & Weston, N 2017, ' Different spokes : a multidimensional scale analysis of market segmentation in mountain biking ', International Journal of Sport Management and Marketing, vol. 17, no. 3, pp. 162-181 . https://doi.org/10.1504/IJSMM.2017.10006509

Utilising a multidimensional scale analysis and a product content analysis this study sought to investigate and model the mountain bike market. A pairwise questionnaire was devised and distributed through two online forums gaining 101 responses from

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84953e9ecc32a7500248d51b0018fea6
https://doi.org/10.1504/ijsmm.2017.085529