A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople

Autor: Khusainova, Rushana

Salesperson motivation is one of the key themes in sales management research and practice. Traditionally, it has been predominantly linked to financial incentives and pay packages assuming that extrinsic motivation is a prime driver of sales performa

Externí odkaz: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.760154

Gamification in education: the case of gamified learning in teams

Autor: Khusainova, Rushana, Sahhar, Yasin, de Jong, Ad, Thomsen, Thyra Uth, Lindgreen, Adam, Kjærgaard, Annemette, Rosier, Eleri, Tuncdogan, Aybars

Publikováno v: Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach, 138-151
STARTPAGE=138;ENDPAGE=151;TITLE=Handbook of Teaching and Learning at Business Schools

Gamified learning has become a common practice in multiple domains. Hitherto, the focus has been on gamified learning as a driver of individual student experiences and contributions and leave interpersonal and team elements behind. The purpose of thi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::776a8fad6ad748adcf27ff7065c5b7cd
https://research.utwente.nl/en/publications/8eecfb06-959f-475f-a597-56e7f18a1139

Gamification for Brand Value Co-Creation: A Systematic Literature Review.

Autor: Merhabi, Mohamad Amir¹ (AUTHOR) p.petridis@aston.ac.uk, Petridis, Panagiotis¹ (AUTHOR), Khusainova, Rushana¹ (AUTHOR)

Publikováno v: Information (2078-2489). Sep2021, Vol. 12 Issue 9, p345. 1p.