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pro vyhledávání: '"Khrystoforova Viktoria"'
Publikováno v:
Engineering Management in Production and Services, Vol 11, Iss 3, Pp 60-68 (2019)
The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the par
Externí odkaz:
https://doaj.org/article/88d44ac33fba4f46b8408c56e5f9dfd5
Publikováno v:
Ekonomia i Zarzadzanie = Economics and Management; November 2019, Vol. 11 Issue: 3 p60-68, 9p