Výsledky vyhledávání - "Khan, Talalah"

Akademický článek

Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups.

Autor: Chapa, Sindy¹, Khan, Talalah¹

Publikováno v: Journal of Marketing Development & Competitiveness. 2024, Vol. 18 Issue 1, p1-13. 13p.

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Conference

TRADITIONAL CELEBRITIES VERSUS SOCIAL MEDIA INFLUENCERS: EXPLORING ENDORSER EFFECTS ON AFRICAN AMERICAN MILLENNIALS' PURCHASE INTENTIONS.

Autor: KHAN, TALALAH¹ tk18bf@my.fsu.edu, CHAPA, SINDY¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p167-178. 12p.

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